Choosing the Right Graphic Designer

A Brisbane graphic designers tips on hiring the best designer for your business.

When it comes to elevating your branding through graphic design — whether it's to design sales brochures, marketing collateral, or the ever-humble business card —engaging a proficient graphic designer is key.

At Hype Creative we’re Brisbane graphic designers and we've been fortunate to build enduring partnerships with clients, evolving into an integral part of their marketing teams.

We've come to know more than just their brand; we understand their team dynamics, long-term goals (and even their coffee orders).

Seamless Collaboration with a Trusted Graphic Designer in Brisbane

Working alongside the right graphic designer transforms the creative journey and streamlines the briefing process for business owners and marketing managers. The depth of understanding of the client’s business removes the need for complex written briefs. Here at Hype Creative, we receive briefs in all forms from our clients, be it through emails or even texts. Knowing their business allows us to quickly and efficiently design various materials like brochures, flyers, magazines, landing pages, and websites autonomously, letting our clients focus on running their businesses. As a Brisbane-based graphic designer myself, I've cultivated relationships spanning over 15 years, gaining a strong understanding of client’s businesses, inside and out.

 What to look for in a graphic designer:

Professionalism matters.
Professionalism isn't about donning suits and ties (in fact for us graphic designers in Brisbane, it often involves a black t-shirt and jeans); it extends to how we conduct ourselves—responsiveness, language proficiency, and a polished brand presentation are crucial. Your chosen graphic designer should exude knowledge and proficiency in both graphic design and branding.

The right vibe.
Collaboration is more than just a buzzword—it's an essential element in working closely with a graphic designer. Establishing a collaborative flow ensures a smooth graphic design process, especially when entrusting them with your brand's reputation across various platforms, from web design to social media marketing.

An impressive and varied portfolio.
For us graphic designers, our previous work is what wins us new clients so we always make it a priority to showcase the brands, brochures, campaigns and website design projects we’ve created. If your graphic designer doesn’t have a website, ask them to share some recent work in the form of a design portfolio. Here at Hype Creative, a selection of our graphic design and branding work is visible in the Our Work section of our website (be sure to check that out).

The best graphic designer is a FLEXIBLE one.

At Hype Creative, we work across a diverse range of industries, from the world of beef to the intricacies of law, the precision of the medical field to the allure of beauty – this requires us to be nimble. The best graphic designers are chameleons when it comes to design style and creative direction, seamlessly adapting to the varied industries we work in. As a graphic designer in Brisbane, one day, we're crafting a dark, rugged Wagyu brand tailored for the Asia & Middle East markets, and the next, we're diving into the delicate intricacies of designing a skincare brand that speaks volumes to Australians. This branding and graphic design versatility is not just a skill but a passion, allowing us to seamlessly shift gears and deliver designs that resonate across an array of industries.  

So, here's the real talk—the decision to bring a graphic designer on board is a game-changer, a move that can significantly impact your brand's trajectory. It's not just about hiring a designer; it's about finding a design and branding partner.

Happy designing, my friends ✌️

Brent.
A Graphic Designer in Brisbane