Branding


Branding / logo design.
Beef industry, Shanghai, China.


We were commissioned to produce a series of branding concepts for a premium Australian beef brand, sold and marketed across China. Our objective was to provide the client’s marketing team with a mix of contemporary logos with rustic touches to reflect the Australian landscape, and exceptional quality beef.

 
 

Branding + magazine print


Illustrating one of the concepts put to use in a magazine layout and packaging series.

 
Logo

Logo

Advertisement Sample

Advertisement Sample

Box Concept

Box Concept

Textures

Textures

Typeface

Typeface

 
 

Branding is more than just the logo. It's the textures and palettes that accompany it.

Textures can transform the logo, below are a small collection of combinations to demonstrate. Each featureelements that reflect Australia and it's history.

 

Deep red textures of Australian rock

Deep red textures of Australian rock

A rustic, classic design with elements of historic Australia

A rustic, classic design with elements of historic Australia

An ode to the gold rush, this texture introduces notes of affluence and a touch of Australia's history to the palette.

An ode to the gold rush, this texture introduces notes of affluence and a touch of Australia's history to the palette.

 

 

 

Branding colour palettes and options

We developed flat and embellished gold foil designs for the packaging series.

↓ Use the slider below to see comparison

 

FOIL | COLOUR

 
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Key art + photography development

We combined a series of photographs to produce the final composite for use in advertising and collateral.

↓ Use the slider below to see before & after.


BEFORE | AFTER