BRANDING

Branding / logo design
Elite 4x4 Wheels, Brisbane.

Tasked with building an off-road 4x4 brand for a male-skewed demographic, our team brought Elite to market through a strong and bold brand that gave a nod to automotive racing through a red and black palette and sharp, angled custom font. The Elite E emblem, a subtle take on a tyre tread, gives a simple but recognisable brand element that can be easily adapted across product and packaging applications.

Logo

The logo design process.

Stemming from a tyre tread print, the Elite ‘E’ Emblem serves as a recognisable mark for everyday use. This brand element transforms into a patterning device that resembles the tyre tracks left by an off-road adventurer across the Australian landscape.

Logo Variations

Brand Pattern Device

Key art and photography preparation.

As with all products in research and development, we took the chance to present the branding concepts along with composite visuals and key art to show our intention for the final ad campaign creative. Here, you’ll see behind-the-scenes and how we construct these scenes when there isn’t a product to photograph yet.

↓ Use the slider below to see before & after.